Hi there,
Last time, we talked about how powerful email marketing can be. It builds trust, shares your story, and drives long-term growth.
But let’s be real—email alone won’t get you instant sales.
Yes, email builds relationships.
But, PPC brings people in fast.
Think of it like this :
You use PPC to attract new visitors, and email to nurture them into long-term customers.
But there’s a problem: Most brands are wasting their ad budgets because they think running ads means making money.
But running ads does NOT equal making money.
Here are somethings that can drag you down:
- Poor targeting – Your ads reach the wrong audience.
- Weak creatives – Boring ads get ignored.
- Bad keywords – You’re paying for clicks that don’t convert.
You launch a campaign, watch clicks roll in, but the sales? They don’t match.
You tweak, spend more, hope for the best… yet the ROI barely moves.
Sound familiar?
But what if you could flip the script? What if every ad dollar brought in high-intent buyers at the lowest cost?
Today, let’s fix that.
How We Scaled a Global Brand with Smarter PPC
The world’s largest flavor and fragrance brand, despite already having a strong B2B clientele, wanted to connect directly with bakeries and patisseries across India.
Their goals were simple:
- Introduce their new range of flavors directly to the bakers.
- Boost online sales by improving ad targeting and conversion rates.
- Cut lead acquisition costs through smarter audience segmentation.
Their ads were not working, so they approached us.
Here’s what we did to turn things around:
1. Laser-Focused Keywords
Problem: Their ads targeted broad, low-intent keywords that didn’t convert.
Our Solution: We identified high-intent, buyer-ready keywords that balanced search volume and competition.
Result: More conversions, lower cost per lead (CPL).
2. Dialing In the Right Audience
Problem: Ads were reaching the wrong people, wasting their budget.
Our Solution: We refined targeting based on business type, location, and buying behavior.
Result: Higher-quality leads at a lower cost.
3. Creatives That Demand Clicks
Problem: Their ad visuals blended in, and people scrolled past.
Our Solution: We designed high-impact creatives for Facebook and LinkedIn to stand out.
Result: More clicks, cheaper traffic.
4. Landing Pages That Don’t Leak Sales
Problem: People clicked the ads but didn’t convert.
Our Solution: We optimized landing pages for clarity, speed, and relevance.
Result: More visitors turned into buyers.
5. Tracking, Tweaking & Scaling
Problem: They weren’t analyzing data properly, leading to wasted spend.
Our Solution: We set up real-time tracking to adjust bids, pause bad ads, and scale winners.
Result: Costs dropped, revenue climbed.
Overall Results? A PPC Playbook That Prints Money.
₹400 CPL on Google – High-intent leads at the lowest cost
₹125 CPL on Facebook – Huge reach, minimal spend
₹500 CPL on LinkedIn – Direct access to decision-makers
More leads. More sales. Less wasted spend.
When PPC is done right, it’s not an expense. It’s an asset.
Your Turn.
Stop burning money on broken ad strategies. Let’s build a PPC system that scales.
Book a free strategy call:
https://www.brandloom.com/digital-marketing-services#search-engine-marketing
P.S: .Every day you wait, your competitors are winning those clicks.
That’s it for today, thanks for reading.
Yours Sincerely,
Avinash Chandra
Founder, BrandLoom Consulting
🌐 https://www.brandloom.com/
☎︎ +91-7669647020
📩 care@brandloom.com
💻 https://team.brandloom.com/book-a-meeting
1. Note: If you feel like talking, just hit reply on this mail.
2. Fun Fact: 82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.
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