#66 – Your Brand is Leaking Sales – Here’s the Fix!

Meet Vikas, a founder with an eCommerce store selling fashion who bet everything on social media.
He spent ₹500,000+ a month on Instagram & Meta ads.
He chased trends, danced on reels (literally), and ran giveaways.

His team posted daily.

Results?

• More engagement, fewer sales (Likes ≠ revenue)
• Low reach (only 5% of followers saw his posts)
• Ad spend dependency (Every ₹100 in ads brought ₹120 in sales)

The real shocker?

One day, Meta tweaked its algorithm . . .
His reach dropped by 70% overnight . . .
Customers disappeared.
Revenue nosedived.
Game over.

The real problems –

1. His store wasn’t built to sell, &
2. He didn’t own his audience.

Social is Rented Space. Email is an ATM.

Read that again!

You work hard to bring visitors to your store—yet most leave without buying. You lower prices, run discounts, post on Instagram…

Still, conversions don’t improve.

Here’s the truth: Your store isn’t built to sell.
It’s just a catalog waiting for customers to magically check out.

The brands winning today?
They don’t “sell.”
They nurture, engage, and convert.

Automatically.

The Secret
This is what we did for Vikas when he reached out to BrandLoom.

We rebuilt his e-commerce system centered around these 3 types of email marketing –

1. Nurturing Email Sequences (newsletters) (to Build Desire & Brand Loyalty)
2. Behavioral Emails (to Convert Browsers into Buyers)
3. Automated Sales-Boosting Email Flows

Here’s a sample of the actual campaigns we are running –

• We are continuously building his email list with irresistible offers.
• We collected emails at all points in the customer journey.
• We set up behavioral based automations that help convert browsers into buyers (cart recovery, re-engagement, welcome flows etc.)
• We also send personalized email campaigns (not generic blasts)
• We send regular seasonal & festival campaigns
• We talk to his audience weekly with nurturing email sequences to build desire & brand loyalty.
• With copy that converts.

No worry about algorithm changes.
No begging for reach.
No ad spends.

Just direct access to ready-to-buy customers.

Result? Vikas made consistent, predictable 4x sales.

Here’s What the Data Says:

1. ROI King –
   Email marketing generates $36 for every $1 spent,
   while social media struggles at $2.80.
2. Higher Engagement –
   Email click rates are 35x higher than Meta’s.
3. More Sales –
   Email converts 174% more than social media.

Results Of BrandLoom’s eCommerce System

Vikas 4Xed his revenue with BrandLoom

As an eCommerce brand Vikas, faced the same struggles as most. He was focused on social, but social media wasn’t converting for his business.

So we decided to rebuild his e-commerce system centered around sales via email systems

The Results?

1. Open rates tripled (9% → 34%)
2. 36% revenue growth in weeks
3. 30% of inactive users reactivated

This isn’t magic—it’s just choosing efficient systems.

Own Your Audience Before It’s Too Late!
Every minute you wait is a sale you’re missing.

Book a free consultation –
https://www.brandloom.com/email-marketing-service-agency
(Limited spots available)

P.S. Your competitors are already in their customers’ inboxes.
Are you?

That’s it for today, thanks for reading.

Yours Sincerely,